Everyone knows that Shopify is one of the most modern and robust eCommerce platforms in the industry. So it’s not surprising that Pixc’s team was really impressed by Shopify Unite 2017.

While last year’s gathering wowed us with new technology, like Daniel Beauchamp’s Virtual Reality display, this year’s Shopify conference impressed us with modern, innovative marketing solutions – they announced over 30 major product updates!

In this article, we’re highlighting the 3 most powerful of these new opportunities in the Shopify ecosystem.

Shopify can help you:

1. Expand your target audience with multiple sales channels

More than 400,000 merchants work with Shopify and over 59% of them rely on more than 1 sales channel. Selling through only 1 means you are probably missing out on reaching a broader audience and increasing your bottom line.

But now, as Satish Kanwar (Shopify’s Vice President of Product) pointed out, Shopify has even more sales channel partners under its belt. You can now add your store’s commerce to Kik, Wish, and more:

Moreover, Shopify has modified their channel API with Sales Channel SDK. That means you can now push your products to multiple sales channels directly from Shopify without spending hours trying to manage your product listings in each channel.

2. Increase the visibility of your marketing efforts with the new Marketing Events API

Of course, the sales channels won’t do much good if you don’t combine them with the right marketing strategies. Shopify has you covered here too.

As Liz Couto, Shopify’s Content Marketer, explains:

“Using this API, developers will have the ability to automatically add tracking to an app, which can be used to highlight performance data, show merchants how much traffic apps drive, and how they lead to sales.” – Liz Couto (Shopify, Content Marketer).

This is great news as more than 80% of merchants rely on apps within the Shopify ecosystem,  The new API update enables your favorite apps to provide you with more granular data to improve your targeting efforts – investing into sales channels that matter for your business.

While not everyone is convinced that the new Marketing Events API will fix everything, if you have historical data with Shopify, it is a great opportunity to finally be able to track your marketing data.

3. Boost sales with faster checkouts using Shopify Pay

So, once you’ve leveraged these new opportunities to bring more traffic to your online store, how do you make sure the visitor actually completes a purchase?

Shopify’s answer: Simplify the process.

On average it takes about 16 fields to complete the checkout. Not surprisingly, over 69% of buyers abandon a purchase during the process. I know I have.

Shopify Pay’s newest changes will simplify the checkout process and thus increase your conversion rate.

Here’s how it works:

• The user fills out payment information only once – the first time they visit your store.
• During the next check out, Shopify verifies the user by sending a code via SMS.
• The user can now complete the checkout instantly.

Shopify Pay cuts the checkout process from 16 fields down to 2! That’s huge.

“It’s virtually invisible,” says Kanwar, “It’s there when you need it during the natural flow of your checkout experience.”  Shopify reports that through their testing, buyers purchase 40% faster with Shopify Pay, greatly reducing cart abandonment and increasing your sales.

Shopify cares deeply about its community and wants you to be more successful at every step of the path towards that success. With these 3 changes alone, eCommerce merchants are primed to increase their marketing conversions in 2017.

If you have any questions about the most recent Shopify updates, if I got something wrong, or if you’ve got something exciting to share – let me know in the comments below!

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