As an eCommerce business owner, you know how important it is to keep up with trends and updates that affect your business and your sales. But that necessary research can take time away from your work. So to help you out, this round-up brings you the most important news in eCommerce: actionable news that you can apply to grow your business.

Here are this week’s must-read articles full of marketing hacks to to refill your business plan:

1. Generate More Leads and Sales with Google Display Campaigns

Competitive intelligence – researching and adapting your competitors’ display advertising strategies – can boost the performance of your Google Display Campaigns. This involves looking into six facets of display ads:

• traffic source,
• publishers/placements,
• ad creatives,
• landing pages,
• checkout, and
• email follow-up.

By understanding what your fiercest competitors are doing in each of these areas, you can employ similar strategies to boost your display ad success.

2. Facebook Ads for Ecommerce Entrepreneurs

Facebook can be a valuable source of customers and sales for your eCommerce business, but ads on this social platform can take time to optimize for profit while keeping up with changes to guidelines. This updated guide walks through everything you need to know to create successful Facebook ad campaigns now and in the coming year, from selecting the right ad type and retargeting customers to best practices for ad frequency and engaging customers on Facebook.

3. SEO in 10 Minutes a Day

While an SEO strategy is critical for your eCommerce company, the complexities of search engine algorithms often mean SEO takes a lower place in your long priority list. This article argues that 10 minutes a day is all you need to take your SEO strategy to the next level – whether you are just starting out with SEO or have been optimizing for years. Author Jill Kocher offers examples of actions you can take in just 10 minutes that will have a significant impact on your search engine ranking.

4. Marketers: Take a Pin to That ‘Filter Bubble’

Algorithms (like those that support Google search results and the Facebook Newsfeed) are designed to show audiences the content that is most relevant to them. At times, however, this can create a “filter bubble”, where audiences only see the same kind of content and ads over and over again. To make more of an impact, you can employ the three tactics suggested in this article to break through this bubble and stand out from the competition.

For any industry or level of business, staying up-to-date on trends and best practices is important for your eCommerce company. Using the marketing hacks in these articles will help you boost your business and sales.

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