After the hard work and research that goes into crafting cohesive sales email, and building a gorgeous website, the last thing you want is for customers to drop off a sale before completing their purchase.

As the amount of distractions the average customer faces increases, while attention spans decrease, it’s imperative that you create a quick and seamless purchasing experience for customers. Even small tweaks can increase your sales exponentially, as cart abandonment led to approximately $4 trillion in sales lost in 2014.

Luckily, by using the right combination of an excellent user experience, purchasing psychology, and decreased order times you can make a huge dent in cart abandonment rates.

Here’s our round-up of the top articles that will help you minimize dropped sales in your ecommerce store and decrease cart abandonment:

1. 1. 3 Tips to Improve Your eCommerce Website Usability
      Creating an easy-to-use and beautifully designed experience for your shoppers is the first step in minimizing dropped sales and increasing conversions. Consumers are getting more impatient, and they expect to be able to find exactly what they need quickly. This article provides tips on how you can survey customers and test user-actions to help you design the best experience, and keep users on your site longer.
   2. 12 eCommerce Sites with the Most Inspirational Checkouts
      Wondering where to begin when improving the design of your eCommerce checkout? This article rounds up 12 of the best online checkouts from companies who have done the research on what makes customers buy. If you can create a checkout experience that implements their best tips like creating a sense of urgency, minimizing distractions during the order, and keeping checkout order forms down to a single page, you’ll be able to create the optimum eCommerce shopping cart.
   3. How to Design an eCommerce Checkout Flow That Converts
      Once you’ve been inspired by the checkouts of the leading eCommerce websites in the business, it’s time to design your own checkout flow. This article by ConversionXL nails it by combining science with their knowledge of an outstanding customer experience.Master the art of motivating your customers to buy, combined with the right triggers and ease of checkout, to accelerate the time it takes from deliberation to purchase. This creates a smaller window of time for a shopper to drop off, or forget to complete their order. This is a highly informative article you won’t want to miss.
   4. 5 “Trust Badges” That Can Increase Your Conversion Rate
      While online shopping is a long-standing method of buying, many consumers still feel uncomfortable with the potential risks of inputting their credit card information online. By ensuring that your check-outs appear to be as safe and secure as possible, you’ll increase trust and minimize the amount of missed sales from those who are weary of sharing their bank digits on the web.One of the best ways to reassure your scrupulous shoppers is to include a highly-recognizable third-party trust seal on your site. As 17% of dropped sales are reported to be caused by “concerns about payment security”, this article helps to ensure your checkout appears safe.
   5. How to Sell More with eCommerce Psychology
      Psychology is at the root of every purchase decision. While we ‘think’ we purchase based on logic, we often make important decisions based on emotions.If you can understand and master the psychology of your customers as they make their way from your product page, to pulling out their wallets, you are sure to increase conversions. While researching your customers’ psychology, think to yourself “What motivates me to pull out my credit card and make an online purchase?” Some reasons could be that the brand has created a perceived sense of urgency, establishment as an authority figure, or has cultivated social proof using testimonials and reviews.

Minimizing dropped sales and cart abandonment rates can help you decrease your cost of acquiring a new customer. By designing your checkout flow effectively you can ensure that every single buying experience in your online store, is seamless, simple, and even enjoyable.

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