How to Get More Followers on TikTok


The TikTok app has revolutionized the game in creative content, brand exposure, and discovering new products. This social media platform has become essential for ecommerce brands, notably smaller or newer startups. 

With its ability to help content go viral, reaching audiences when they’re online, TikTok can significantly amplify website traffic, sales, and revenue. It is a powerful marketing platform for brands seeking to engage a wider audience.

The best part? TikTok is all about organic growth, making it attractive for businesses. From understanding how TikTok’s algorithm works to creating content and using smart strategies to reach more folks, here’s how to get more followers on TikTok.

Understanding the TikTok Algorithm

The truth is – like most social channels – no one knows exactly how TikTok’s algorithm works. But it’s algorithm-based, with a hint of manual input, too. 

It isn’t necessarily about followers either, as the algorithm is so specific to each person that it’ll put it in the feed of the right people likely to be interested in that content.

To get more followers on TikTok, it helps to know how TikTok decides what to show people. The “For You Page” (FYP) is where the action happens, and it’s filled with videos the app thinks you’ll like. 

The secret sauce here is to make content people will like, share, and comment on. The more they interact with your video, the more the TikTok gods will bless you by showing it to even more people. That means more followers, traffic, and sales.

How to Grow Your TikTok Following: Content matters 

The heart and soul of TikTok is your content. So, make it count! Find your style, tell your story, and be yourself. It’s all about being unique and exciting. 

And here’s the thing: TikTok is a place where even the weirdest, most unexpected stuff can get super popular. So, don’t be shy about trying something different and having fun with it!

Screenshot of Penguin Books' TikTok homepage. how-to-get-more-followers-on-tiktok-penguin-books-aus
Penguin Books Aus gets really fun using trending songs and dance routines.

It’s way more important to be authentic, creative, and relatable on TikTok rather than polished and perfect – in that way, it’s different from other channels where it’s all about appearance. 

TikTok videos’ short-form, bite-sized nature encourages users to capture genuine, unscripted moments, share personal stories, and let their unique personalities shine. Finding your niche and embracing your individuality is key, allowing you to connect with like-minded individuals who resonate with your content.

5 Tips on How to Get More Followers on TikTok

Whether you’re comfortable with the FYP or just testing the waters, these easy-to-follow tips will boost your content and help you connect with a broader target audience. Here are our tips for how to get more followers on TikTok:

Always be consistent

Being regular with your posts is the name of the game. It keeps your fans coming back for more.

Pretty Little Thing usually posts around three times a day on TikTok.

If you check out some of the most viral creators, you’ll see that they post regularly – and often. They’ll sometimes post versions of the same video targeted at different audiences, as they know that’s how specific the FYP can get when it serves up content.

Use TikTok hashtags and trending sounds

Hashtags and trending sounds are your wins in reaching a wider audience. 

Keep an eye on trending hashtags and sounds and incorporate them into your videos as soon as possible to benefit from the hype. 

When you jump on trends, it can help you get on the FYP and increase your visibility. As a user interacts with a video with a particular trending song, the algorithm will continue to feed them other videos that use the same song. 

Example of Clinique using branded hashtags in its TikTok
Clinique uses its branded #clinique hashtag and frequently searched hashtags like #skincare. 

The same is true for hashtags and keywords. So, while using popular keywords, why not use a brand hashtag in tandem? That way, whenever you post with the brand hashtag, you get more exposure over time and eventually reach trending status. 

Get involved with collaborations: Duets, Stitches and Engagement

Puma duetted a barista’s video trying to make the PUMA logo in a coffee. 

Collaborating with other users through duets and stitches and participating in challenges is a fantastic way to build connections and grow your following. Choose your collab partners carefully and do some due diligence before you dive in. 

Duets, stitches, live streams, and engaging with others on their content can also help you to grow on the platform.

Use TikTok stories

TikTok Stories are a new way to connect and engage with your followers. These short videos, lasting 15 seconds and available for 24 hours, are like other platforms’ story features. They appear in your followers’ feeds, allowing you to share exclusive content—such as promo codes or announcements—before your regular posts.

Even though these stories are only visible to your followers, they can be a great way to attract a wider audience. You can tease unique content in your regular posts to encourage more people to follow you and catch these exclusive stories.

Take advantage of user-generated content

Typically, user-generated Content (UGC) is naturally created by customers. Some brands have succeeded in growing a following by collaborating with influencers and advocates to create content that looks like UGC but is sponsored or paid-for content.  TikTok thrives on creativity and authenticity, making UGC a natural fit, especially for brands looking to connect with a younger audience.

UGC also helps brands humanize their image, create more personal connections with existing customers, and raise brand awareness for those who might not already follow them. It helps build a sense of community and participation while strengthening the brand’s presence and customer loyalty.

Clinique posting a TikTok of a partnership with celebrity, Marsai Martin. how-to-get-more-followers-on-tiktok-featured-image
Clinique’s partnership with Marsai Martin no doubt caught the attention of some of her fans.

These influencers have already established a devoted following of people who know, like, and trust them. Leveraging their influence by having them create content and using it on your TikTok can significantly impact your brand’s visibility and lead to more followers.

Check out your TikTok analytics

TikTok offers valuable analytics tools. Pay attention to these metrics, including views, likes, shares, and comments, to understand your audience, what they want, and their behaviors. 

This can help you to understand what your audience is about and what they want to see. You can use this data to refine your content strategy and adjust your approach based on audience insights, and it can help you test your content too.

It’s about making data-driven decisions that ultimately help you to optimize your content, drive engagement, and help with conversions. Getting it right is the difference between appearing on the right FYP or getting lost in the millions of videos hitting the timeline.

Cross-promote your videos on other platforms

screenshot of Paula's choice reposting one of its TikTok's on Threads. how-to-get-more-followers-on-tiktok-featured-image
Like Paula’s Choice, you can share TikToks about offers to your Threads account.

Cross-promotion on other social media channels is a key strategy. Share your TikTok content on platforms like Instagram, X, Threads, and Facebook to introduce your existing target audience to your TikTok presence. 

Sharing content on Instagram is actually a breeze, thanks to its content format known as Instagram Reels, which closely resembles TikTok. However, it’s essential to exercise caution to avoid adding TikTok watermarked videos. 

screenshot showing the icon (download arrow) to download a TikTok without a watermark before posts. - how-to-get-more-followers-on-tiktok-featured-image
Use this button to download your draft without the TikTok watermark.

To prevent this, download your draft before sharing it on TikTok. If you post it on TikTok first and then attempt to download it, you’ll end up with the watermark. 

The more visibility you create, the faster your TikTok following will grow. Don’t forget to add it to your website so they can learn more about your brand.


TikTok has redefined the rules of creative content, brand exposure, and product discovery. It’s become a game-changer for ecommerce brands, particularly smaller startups looking to make a splash. 

Going viral on TikTok can be the turbo boost your website, sales, and revenue have been waiting for.

Even more exciting is that TikTok is all about organic growth, making it a business goldmine. Remember, “how to get more followers on TikTok” is not just about numbers but about fostering meaningful engagement and building a community within this vibrant social space. 

So, it’s time to get that algorithm working in your favor so you can hit the FYP and grow your account!

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