Email marketing is an integral part of running a successful retail business, whether it’s online or offline. For every dollar you spend on email marketing, you receive up to $38 return on your investment. That’s why assuring that you, and the staff in your business are comfortable asking customers for their email addresses every time they shop with you in store, and you have processes set up to collect information online.

By having this integral piece of information, you’re able to keep your customers in the loop on offers, events, sales, and much more. By nurturing the relationship you have with your customers, you’ll ensure that your customers keep you at top of mind when they make a purchase, and continue to shop with you again and again.

Here are our top articles, this week, that will help you gain an edge in your email marketing campaigns:

1. 20 Effective Email List Growth Tactics for E-Commerce
   The average adult receives upwards of 100 emails a day. Consumers are becoming more cautious of the email newsletters they subscribe to. If you want to make it to your target audience’s inbox, you need to stand out. By creating unique offers and exciting email opt-ins, you can exchange significant value to customers, in exchange for their email address. When executed flawlessly, you’ll have a list of ideal customers who are excited to open your emails. Read this top 20 list of unique ideas that you can use grow your email list.
2. 4 eCommerce Email Marketing Tips to Explode Your Sales
   Learn from industry leaders on the best tactics to boost your email marketing efforts when sending email newsletters to your list. This post breaks down exact strategies that you can use to personalize your emails, increase your open rates, and convert your email recipients into customers through creating a sense of urgency and using a clear call to action. Grab a notepad, this post is packed with insights that will make your future newsletter creation a breeze.
3. 8 Opt-In Offers Your Visitors Can’t Refuse
   Even if a customer hasn’t yet shopped with you in store, there are still a number of ways that you can collect their email address so that you can maintain communications with them. The average customer will not make a purchase with you until they have had 7 encounters with your business. Create opportunities to convert browsers on your website into customers by finding creative ways to add them to your email list. By crafting a creative opt-in, you’ll be able to grow your email list dramatically and communicate to new customers and leads often.
4. 75 Stellar Retail Subject Lines
   Ever suffer from writer’s block when it comes to crafting that perfect email subject line? Choosing the perfect email subject line is extremely important. It’s the difference between a customer clicking to buy a product you’ve promoted in your email, or scrolling past your message in their inbox, never to open it. This article compiles and categorizes email subject lines from some of the top retailers in the business, to help inspire you in your next email campaign.
5. 3 Overlooked Retargeting Strategies For Retailers
   Retargeting is a powerful tactic that leading retailers are using to save missed sales opportunities. Often a customer will shown signs of interest in your product, but then not complete their purchase. Whether they abandoned their shopping cart in your online store, or visited your shop page of your website without making a purchase, it’s a great opportunity to follow up and invite them to shop with you again. This is where using retargeting strategies can help you touch base with these warm leads, to walk them through completing the transaction.
6. A Marketer’s Guide to Email Deliverability: How to Avoid Email Spam Filters
   If you’re going to take notes on any of the articles in this roundup, this may be the most important one. All of the hard work of building your email list, crafting the perfect subject line, and creating incredible offers is all for naught if your emails don’t make it to your customers’ inbox. There are some mistakes that you may be using in your email campaigns that could be causing your emails to go straight to the spam.

Investing in your email marketing efforts will help you create a stronger relationship with your customers, keep them updated on news and events happening in store, and provide you with one of the best strategies to see a return on your marketing efforts.

There you have it. If I missed anything you think is important or have a great article you feel like sharing, please do!

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