If you’re a BigCommerce customer, a lot has happened in June that might impact how you use the platform. Not only has there been big news about BigCommerce itself that will affect the future of the company, but there have also been several new apps and features that will improve the way you use the BigCommerce service.
1. BigCommerce Revenue Passes $100 million
BigCommerce C.E.O Brent Bellm announced recently that the company has passed the important one hundred million dollars in revenue milestone.
While this news might not impact your day to day, it’s a positive sign that the company is continuing to move in the right direction and becoming more popular.
This article from The Australian Financial Review gives some insight into where the company is positioned and its thoughts on the future.
2. Winners of the Best Designed BigCommerce Stores of 2017 Announced
BigCommerce announced the winners of their best designed eCommerce stores this month. The competition listed 162 of the best designed BigCommerce stores across 12 different categories including Art, Food & Beverage and B2B.
The overall winner was the Hyphen who sell foam mattresses. You can view all of the winners here.
Source: Hyphensleep.com
3. New BigCommerce Apps released in June
PixelPop is now available on BigCommerce
This app from Pixel Union allows you to design great pop-up ads to increase your conversions or inform your customers of special offers.
Up until recently, the app was only available for Shopify merchants, but now the app will be available to BigCommerce store owners as well.
You can read more about how popup ads can benefit your store in their post on the BigCommerce blog or install the app here.
ImageLock
ImageLock allows you to protect your images by disabling users’ ability to right-click on an image and select the save image option. Similarly, they will not be able to drag and drop images to download them to their computer.
As an added feature, the app also lets you show a custom menu to users when they right-click on your website.
Source: ImageLock BigCommerce App
4. New Updates to Analytics and Discount Messages
Two new updates to the BigCommerce platform rolled out in June. These updates will help you gain further insight into your customer’s purchasing behavior and give you the tools to act on this information by offering more intelligent discounts.
The first update was to the Ecommerce Analytics and Ecommerce Insights offerings within BigCommerce.
Both the free Ecommerce Analytics offering and the premium Ecommerce insights offering have been improved in three ways. They now provide:
- Increased data accuracy to show you the metrics that matter
- User interface improvements to help you get insights faster
- More straightforward and predictable pricing
You can read the full update release here.
The second update will let you make use of these insights in a new way by using cart-level discounts.
Robust discounts are one of the standout features of BigCommerce that differentiates the platform from other providers. And now you can utilize these discounts in new ways to increase sales even further. There are three new ways you can do this:
1. With Eligible Banner Messages that allow you display a message to the customer if they are eligible for a particular discount.
Source: BigCommerce Forum
2. With Upsell Banner Messages that can be placed through your BigCommerce store to let customers know how close they are to being eligible for a discount.
Source: BigCommerce Forum
3. With Congratulations Banners that can now be displayed at the cart screen to let customers know when a discount or promotion code has been successfully applied.
The full description for what has changed with discount messages is available here.
Both of these updates were covered in the BigCommerce Town Hall meeting. If you’re a BigCommerce customer, you can view the video and recap of the Town Hall here.
What changes have you made to your BigCommerce store this month? Let us know in the comments below!
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