Serena Williams is known as a global tennis icon: she has won the second-most women’s Grand Slam singles titles of all time and is the eight-time tennis World number one. Now, she is rapidly becoming known as a fashion icon, too. The tennis pro launched Serena, her “Strong Sexy Sophisticated Clothing” line in Summer last… Continue reading Product Page Design Teardown: SerenaWilliams.com Just Misses the Mark
Author: Holly Cardew
45 Product Photography Apps and Tools for eCommerce
In the last few years, there has been an abundance of new product photography apps, photography software, and website resources to help you at every stage of your eCommerce business. It’s hard to keep track of both what’s available to you and what each resource does. We have created a list of resources that can… Continue reading 45 Product Photography Apps and Tools for eCommerce
A Step by Step Guide to Hiring a Virtual Assistant for Your Ecommerce Business in 2019
As you grow and scale your ecommerce business, you’ll realize you are probably doing a variety of tasks that are extremely monotonous and you could be doing better things with your time. Such tasks include maintenance of your website, processes, reporting, scheduling or reordering products. Often, these jobs do not require a particularly high level… Continue reading A Step by Step Guide to Hiring a Virtual Assistant for Your Ecommerce Business in 2019
Product Page Design Teardown: Intimissimi
What Carrie Bradshaw does, others follow. The iconic Sex and the City character was known for her daring yet sophisticated fashion sense – just like Sarah Jessica Parker, the actress who played her, who recently became the face of a global underwear campaign for Intimissimi. But does the international giant’s website reflect Carrie’s discerning taste?… Continue reading Product Page Design Teardown: Intimissimi
Ecommerce in 3 years: What Consumers Will Expect from Your Store in the Near Future
I’m sure you’re aware that brick-and-mortar retail is in trouble and that some of the retail giants are closing hundreds of stores across the globe. The reason why physical retail is dying isn’t that we’re all too lazy to leave our nests; it’s that the shopping experience in real life isn’t that great. That’s why… Continue reading Ecommerce in 3 years: What Consumers Will Expect from Your Store in the Near Future
Product Page Teardown: Sephora vs ASOS
Not all product page experiences are created equal. There are a ton product page designs that are sub-par. Shoppers won’t spend more than five seconds browsing. Then there are high-converting product pages — pages that are so rich in content that most visits turn into a sale. As a business, you most definitely want to… Continue reading Product Page Teardown: Sephora vs ASOS
GooglePay, eBay & Shoppable Images: Ecommerce Roundup
Another month, another deluge of ecommerce advancements. This last month has been exciting because Google, eBay, and Instagram have introduced new features that will fundamentally change the way we shop and sell. With the launch of new payment methods and shopping avenues, both users and merchants will be able to enjoy streamlined online shopping experiences… Continue reading GooglePay, eBay & Shoppable Images: Ecommerce Roundup
Video: 50 Ways to Increase Traffic to Your Website
[watch video here] Am I right in saying that you want to increase traffic to your website? So does every business I talk to. It not only helps increase your brand awareness but also your sales. Unfortunately, most eCommerce store owners still struggle with how to come up with different ways to drive traffic. You’ve… Continue reading Video: 50 Ways to Increase Traffic to Your Website
How Instagram Alt Text Can Help Improve Your eCommerce SEO Strategy
Instagram has always been known to be a company that iterates at a rapid pace and is now allowing users to add alt text to photos. What it looked like and how it worked when it first hit the App Store is nowhere near how the popular photo-sharing app looks and functions now. Over the… Continue reading How Instagram Alt Text Can Help Improve Your eCommerce SEO Strategy
Product Page Design Teardown: Zara.com
Fashion retail giant Zara is on a quest to become a truly global brand — both online and offline. Late last year, Zara’s parent company Inditex announced its massive online expansion, introducing online sales to an additional 106 countries. In this product page teardown, we’re going to examine the current state of Zara’s product pages… Continue reading Product Page Design Teardown: Zara.com
Online Shopping Experiences: How You Can Use These Lessons to Improve Your Business
“Holiday shopping is so much fun!” said no one ever. Shopping over the holiday season is stressful for everyone, and I didn’t want to subject myself to crazy long lines and packed shopping malls. Doing so just takes the fun out of picking out presents for loved ones. This year, I decided to ditch the… Continue reading Online Shopping Experiences: How You Can Use These Lessons to Improve Your Business