Running Facebook ads can be expensive. Some even think that the platform is now saturated. Despite that, Facebook remains extremely popular among marketers. Even with YouTube and TikTok grabbing a larger piece of the pie, there’s no Facebook exodus on the horizon. In this post, we share the most important takeaways we learned from our… Continue reading Lessons From Spending $3M on Ecommerce Facebook Ads
Author: Holly Cardew
Coronavirus Isolation Ecommerce Winners – 60 Products That Will Do Well Online
On Saturdays, I like to go to the farmers’ markets and then meet up with friends to go out for dinner. For me, Sundays are a day for brunch and long walks. So, being in isolation and staying at home pretty much 24/7 is odd, to say the least. Just like for most people, it… Continue reading Coronavirus Isolation Ecommerce Winners – 60 Products That Will Do Well Online
How to Optimize Your Time in Isolation as an Ecommerce Merchant
We are living in interesting times. Schools, bars and restaurants are closed, and fights are breaking out over toilet paper. As stores close across the world and people are being instructed to stay home, it is also an interesting time to be an ecommerce merchant. Eric Roth, managing director, consumer, at private equity firm MidOcean… Continue reading How to Optimize Your Time in Isolation as an Ecommerce Merchant
Product Page Design Teardown: THE ICONIC – A Cut Above the Rest?
Online department stores can be difficult for ecommerce retailers to get right. There are many different products and brands available on your site, but you have to also define your own identity. THE ICONIC – an online fashion and sports retailer in Australia and New Zealand – is a great example of striking that balance… Continue reading Product Page Design Teardown: THE ICONIC – A Cut Above the Rest?
8 Important Ecommerce Trends in 2020 (and beyond!)
It’s that time of year again where we take a look at the top trends that will shape the ecommerce trends in 2020. One thing that won’t change is the industry’s continued and rapid pace of expansion. The global retail ecommerce industry is projected to grow from US$3.45 billion in 2019 to US$4.13 billion in… Continue reading 8 Important Ecommerce Trends in 2020 (and beyond!)
Day in the Life of Marrin Costello
This month, we’re bringing back our Day in the Life series, starting with none other than Marrin Costello. Marrin Costello is the founder and designer behind Marrin Costello, a global luxury lifestyle brand headquartered in Los Angeles that primarily focuses on jewelry. With humble beginnings that stretch back to Costello receiving a bead kit for… Continue reading Day in the Life of Marrin Costello
Product Page Teardown: Away – More Than a Stylish Ecommerce Store
Anyone who knows me, knows that I love travelling! I love going to a new place, seeing a different culture, and trying all the new and delicious food. But packing your favorite swimwear or day-to-night outfit into an old, tired and battered suitcase can make the experience feel a little less luxurious. Away suitcases aim… Continue reading Product Page Teardown: Away – More Than a Stylish Ecommerce Store
Decent Traffic, Low Conversions: How To Convert Your Traffic To Sales
Most ecommerce owners have faced this scenario at least once. You find your traffic is good, but sales aren’t improving. Even when visitors stay, they don’t purchase. The truth is – good traffic doesn’t necessarily convert to sales. Chances are you’re collecting data already and that you know who your buyer persona is, but are… Continue reading Decent Traffic, Low Conversions: How To Convert Your Traffic To Sales
The Next Evolution of Ecommerce Imagery – 3D and AR Images
Have you ever been shopping online and loved a pair of sunglasses but wanted to try them on or found a bespoke piece of furniture but wondered how it would fit in your bedroom before buying it? The revolution in 3D and augmented reality imagery has expanded consumers’ expectations about the possibilities of shopping online. … Continue reading The Next Evolution of Ecommerce Imagery – 3D and AR Images
How the Retail Giants Are Using Artificial Intelligence (AI) for Ecommerce
Artificial Intelligence (also known as AI) doesn’t only belong to tech giants and startups. AI is also transforming the ecommerce industry by changing the way brands build relationships and interact with customers. Ecommerce stores are taking part in the AI arms race, more so because of the potential to increase sales and conversions. In fact,… Continue reading How the Retail Giants Are Using Artificial Intelligence (AI) for Ecommerce
Product Page Teardown: The Importance of Maintaining a Strong Visual Identity for Ecommerce (Alpha-H)
Buying a beauty product online can be difficult, especially if you’ve never seen the product in real life; you can’t smell the product, rub it between your fingers to feel the texture or test its reaction on your skin. That is why having a visually appealing and detailed product page design is so important for… Continue reading Product Page Teardown: The Importance of Maintaining a Strong Visual Identity for Ecommerce (Alpha-H)