How to Shoot Jewelry Photography That Shines

October 6, 2017 - Becky HayesWedding Ring Jewelry Photography

Like all product photography, shooting jewelry for eCommerce comes with its own unique set of challenges. Jewelry comes in all shapes and sizes, from chunky and artsy to delicate and shiny. As a result, your approach to each and every jewelry range you shoot will need to be different. Lighting will have to be adjusted, backgrounds will need to be considered and styling will need to be front of mind.

A lot to think about? Absolutely, but we’re here to help with this guide to shooting jewelry photography that shines and sells. We’ll talk through the top ten things to consider when shooting your jewelry range and then offer up some inspiration from some top jewelry photographers to help you formulate a creative vision!


First up, here are the Top 10 practical things to consider when photographing jewelry:

 1.) Pay attention to the prep

Before beginning your shoot, make sure you pay sufficient attention to preparing your jewelry, from ensuring everything is polished and clean to looking out for imperfections and inconsistencies.


Jewelry Photography: hand holding diamond bracelet.

Source: Long’s Jewelers Blog


2.) Keep the shooting and cropping style consistent

All your images should be shot from a similar distance so that when it comes to post-production and cropping, you can keep the area around the jewelry consistent across all the shots.


3.) Keep it simple

Try to keep the focus on the jewelry itself and stay away from any distractions. Which means avoiding unnecessary props or jewelry stands and aiming to shoot the core image set against a white background. This doesn’t mean you can’t get creative with supplementary lifestyle images to build a story, but your core sales images should be the priority.


4.) Try shooting 360

A growing trend in product photography, jewelry lends itself very well to 360 photography. It’s small, it’s detailed and it can be viewed easily from each and every angle. If you have the time and budget, try shooting 360 and watch your conversions skyrocket.

Jewelry Photography example of 360 photography.

Source: Iconasys


5.) Watch for reflections

Depending on what type of jewelry you’re shooting, one common flaw happens over and over again. While you’re aiming to show off how lovely and shiny the jewelry is, the reflection always gets in the way. Fear not! There are many photography hacks to help you avoid reflections, one of which is using a double lighting setup and diffusing the light.


6.) Get the white balance right

White balance is easy to master, but many people continue to struggle with the concept. Shooting jewelry on the wrong white balance will result in unattractive color inconsistencies, such as orangey hues. Either shoot on auto or make sure your white balance settings are in line with your lighting conditions.


Jewelry Photography Necklace White Balance Before and After.
Source: PicUp Media


7.) Aim to keep everything in focus

Although the creative application of depth of field can work really well for some types of photography, when shooting jewelry, it’s best to stick to a high aperture to keep all parts of the jewelry crisp and clear to avoid distracting the customer’s eye.


8.) Capture the detail

Jewelry is all about detail. Whether it’s the type of metal used, the gemstone or more practical details such as the clasp, make sure you collate a shoot list of all the key details from each article of jewelry so nothing is missed during the shoot.


9.) Avoid shadows

Manipulate your lighting setup, whether studio or natural light, to minimize shadows and get a crisp, clean white background.


10.) Combine simplicity with creativity

You’ll notice a theme running through this article: Simplicity. It’s important in all forms of product photography but particularly jewelry photography (as jewelry is often packed with detail) to keep things as simple as possible. Remember, the center of attention should be the jewelry. That means including as few distractions as possible. That being said, as a supplement to your white background product photography, you do have room to get creative.

Which leads me to my next point….


Get Creative and Be Inspired by Others!

Creatives will tell you, getting inspired by others is half of the game. So I thought we’d take this chance to look at some great examples of jewelry photography and styling and draw some inspiration from each.


Try working with color

This beautiful image uses a variety of backgrounds and a pastel color palette to add personality and depth to the jewelry range


Colorful Jewelry Photography
Source: Belle Amour



Tell a story

This photographer has used real tree branches to enhance the organic concept of the jewelry design, which is styled to look like tree branches themselves.


Jewelry Photography: Branch Bracelet on a Tree
Source: Not on the High



 Work with shadows

In the previous section, I said to avoid shadows. This is not entirely true. Try using shadows for creative effect like this photographer has!


2 photographs that use shadows to creative effect in jewelry product photography

Sources: Chloe Pinterest



Use backgrounds to provide texture and color

For your standard product images, backgrounds should be kept white and as plain as possible. When it comes to lifestyle images, however, play around with different background styles, using textures and objects to tell the story.


2 photos showing jewelry product photography shot on unusual backgrounds

Sources: Pinterest Etsy


Try using props

Explore the use of props. You can really have fun with them – from colorful candies to organic objects. Good use of props will really make the images stand out.


2 photos that use props to help show jewelry - leaves and macroons

Sources: JSR Agency Burnham Niker


Shoot multiple pieces at the same time

Why not cover your whole range of jewelry pieces in one photo? This can be a great way of selling a concept as long as all the different pieces work together in a coherent way.


Shooting multiple pieces at a time for jewelry product photography - on pink boxes and in interesting angles

Sources: JSR Agency Bruce Anderson


Work with models

If budget allows, models can add an important extra element to your jewelry photography. And they don’t need to be your standard model shots. Try focusing on the relevant parts of the model’s body for added impact.


2 images using models showing jewelry product photography - hands and side face shots

Sources: The Carrot Box Beige Renegade



Try Pixc for Free!