To make your life easier, each week, the team and I are going to read hundreds of eCommerce blog posts, both new and old.

We’re going to find the cream of the crop, and send the most useful to you in a single email. You could spend hours finding them all around the internet or, you can read our roundup email (and share it with your team!)

Let me know what you think. Below are the links for this week: The must-read eCommerce articles to boost your sales.

1. How Ezra Firestone Generated $41,254.34 in Ecommerce Sales From $775.50 in Pinterest Ad Spend
   You’ve probably heard a lot about Pinterest marketing recently. If you’re curious about it working for your store, this is a must-read case-study. The author breaks down his method, step-by-step, by the numbers.
2. How to Maximize Sales with a Successful Cart Abandonment Email Strategy
   If there’s one thing we’d recommend to boost sales over just about everything else (besides getting better product images of course) it’s emailing your customers more often. There’s a million and one different approaches, but one sure-fire way to pick up lost sales, is the cart abandonment email. If you want to get started, read this great post from shopify’s blog now.
3. 14 Best Practices For Your eCommerce Product Pages
   Optimizing your product pages is a proven way to get more sales. The guys at VWO recently updated this post for 2016. It’s highly actionable and no matter what stage your store is at, there’s bound to be a few things you’re missing. Point 6 was our favorite.

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