According to Goldman Sachs, mobile commerce traffic will reach $600 billion by the end of 2018. A March 2016 Similarweb Report states that in several countries like in the UK, mobile-commerce traffic makes up almost 2/3 of the total online retail in January 2016. The same report alleges that mobile-commerce has the second highest percentage of… Continue reading Mobile Commerce Is About to Conquer the Ecommerce Mainland Within Months
Author: Guest
Create an Optimized Shopping Experience In Time For Black Friday and Cyber Monday
Woah… Your website traffic is through the roof, but so is your bounce rate! What’s the deal with that? Well, it’s probably that your eCommerce store isn’t fully optimized. And with Black Friday and Cyber Monday (also known as BFCM) coming up quick, it’s time for you to fix it. In this article, we help… Continue reading Create an Optimized Shopping Experience In Time For Black Friday and Cyber Monday
3 Ways to Increase Shopify Account Security
The holiday season is likely your busiest and most profitable time of the year. As you build up your marketing momentum and prepare for the increase in traffic and sales, the last thing you want to face is a data disaster. Imagine losing all of the product listings you’ve spent hundreds of hours of work… Continue reading 3 Ways to Increase Shopify Account Security
How to Craft an Instagram Brand Like a Pro
Though beautiful product photos are immensely valuable to your brand’s Instagram feed, you should never be afraid to experiment with other strategies. Here are a few fresh ways to make your Instagram feed pop. You might just engage a wider audience, too! Nobody defines a brand more eloquently than StrawberryFrog’s Scott Goodson, who has worked… Continue reading How to Craft an Instagram Brand Like a Pro
Skyrocket Your Sales: How to Write Ecommerce Product Descriptions
How attractive are your product descriptions? Your response to that question determines the overall success of your sales. When you’re trying to sell a product, the potential buyer wants to know what it is. They want to find out everything about its features, but they are not ready to waste time on boring text. They… Continue reading Skyrocket Your Sales: How to Write Ecommerce Product Descriptions
10 Quick Tips For Managing Your Inventory Better
You’re probably doing a good job of managing your inventory. You have the Economic Order Quantity in mind, and you know your lead time as well as sales expectations in a given time period. And that’s great. But you can use these ten quick tips to manage your inventory even better. Most of these tips… Continue reading 10 Quick Tips For Managing Your Inventory Better
How to Measure Success Through Google Analytics
Why is Google Analytics important for your online store? Being an eCommerce owner requires you to make a lot of decisions, and basing those decisions on empirical data is the key to making sure you are not throwing your money away. This is where Google Analytics comes into play. Google Analytics is one of the… Continue reading How to Measure Success Through Google Analytics
5 User-Generated Content Ideas for Ecommerce Growth
User-generated content (UGC), as you are probably already aware, is not created by a company; your customers create it. It can include pictures, reviews, blog posts, videos, social media, and other forms of content a customer would use to promote your brand. For the last couple of years, there have been many studies conducted that… Continue reading 5 User-Generated Content Ideas for Ecommerce Growth
Three Ways Marketing Automation Can Drive Traffic to Your eCommerce Site
Effective marketing requires personalization, education, and segmentation. Efficient marketing also requires marketing automation. If you want your business to grow, you need to build your audience. As your visitors increase, you need to provide efficient tools for your marketing and sales teams to personalize, segment, and nurture your customer base. They should be concentrating on… Continue reading Three Ways Marketing Automation Can Drive Traffic to Your eCommerce Site
Drowning in Data? Use AARRR Metrics to Streamline Your Analysis
Through a variety of improvements in the online shopping experience, speed and reliability, eCommerce is redefining the way consumers and businesses interact for the purchase and sale of goods. More and more attention has shifted to how customers perform in eCommerce interactions. But how do you build a body of knowledge about your customers’ behavior?… Continue reading Drowning in Data? Use AARRR Metrics to Streamline Your Analysis
3 Conversion Optimization Campaigns Fit for Any eCommerce Store
Conversion rate optimization has been a huge point of emphasis for eCommerce marketers, but it continues to be a big source of confusion and frustration for many retailers. If you asked a retailer “Would you like to convert more traffic?”, their answer would obviously be yes. If you follow that question up with “How would… Continue reading 3 Conversion Optimization Campaigns Fit for Any eCommerce Store